Tadiem

After a complete international border shut down and slow re-opening, U.S. travelers grew accustomed to domestic travel. You Gotta See What We See enticed Americans to experience our city’s unique stories, diverse voices, and interesting perspectives through the eyes and creativity of the Torontonians who love it.

The biggest arena naming rights deal of all time demanded a big branding idea. So instead of simply putting their name on the building, Scotiabank put whatever happened in the building inside their name.

Nobody knows buckets better than KFC. So KFC hacked an “NBA sponsorship” by resizing their iconic bucket to a regulation size NBA bucket and built the world’s first ever winterized regulation sized basketball court.

Gen Z is used to forgettable wine sampling stations in familiar settings. So, on Rosé Day weekend, Saintly invited them to experience the brand in a completely transformed laundromat — Saintly Sip n’ Suds — where they could sample Rosé and shop handmade, upcycled Saintly merch.

Because skateboarding is about more than just skateboarding, Converse worked with the Toronto skate community and local fabricators to create an immersive indoor skate park where skaters could create music through riding the custom-built features.

NFL Canada kicked off last season with The Huddle, its first ever sports bar that gave new fans and die-hard fans the opportunity to snap a pic with the Lombardi Trophy, enjoy classic tailgating games, and get the chance to win official NFL swag.

Good Fortune Burger needed to do something extraordinary to survive Toronto’s grueling COVID lockdowns, so they hacked Uber Eats, hijacked the home office trend and developed a sneaky way to expense your eats.